The course focuses on enterprise use of analytics, providing students a fact-based pathway towards analytical strategy which is based on the market conditions, customer characters and company's operating circumstances. Most organizations have isolated pockets of analytic capability, whether it be in operations, revenue management, and/or performance analysis. The integration and understanding on how metrics are established, predictive models commonly used to analyze real time industry data will provide students a better understanding on hospitality and tourism predictive analytics. In addition, the case study in part of the course content, it will be used to help students better understand authentic hospitality operation scenarios.