2016-2017 Undergraduate Catalog
East Stroudsburg Normal School opened it doors on September 4, 1893. Today, ESU is a comprehensive university in northeastern Pennsylvania offering 58 undergraduate and 22 graduate degrees and is one of the 14 institutions in the Pennsylvania State System of Higher Education.
2016-2017 Undergraduate Catalog > Academic Programs and Courses > English > ENGL - English Courses > 300 > ENGL 306
The course is a workshop in advertising copywriting. Students will examine current advertisements and learn to write print ad copy and broadcast scripts. They will explore the relationship between copy and images and will consider some of the ethical challenges, which can face a copywriter.
East Stroudsburg University | 200 Prospect Street | East Stroudsburg, PA 18301-2999 | 570 422 3211
A Member of the
Pennsylvania State System of Higher Education