2016-2017 Undergraduate Catalog
East Stroudsburg Normal School opened it doors on September 4, 1893. Today, ESU is a comprehensive university in northeastern Pennsylvania offering 58 undergraduate and 22 graduate degrees and is one of the 14 institutions in the Pennsylvania State System of Higher Education.
2016-2017 Undergraduate Catalog > Academic Programs and Courses > Communication Studies > CMST - Communication Studies Courses > 300 > CMST 367
This course will provide an introduction to the special type of persuasive communication that characterizes both advertising and other forms of propaganda. Advertising, other forms of sociological propaganda, and political propaganda will be studied in terms of their relation to society, their techniques, and the ethical issues that they raise.
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