2016-2017 Undergraduate Catalog
East Stroudsburg Normal School opened it doors on September 4, 1893. Today, ESU is a comprehensive university in northeastern Pennsylvania offering 58 undergraduate and 22 graduate degrees and is one of the 14 institutions in the Pennsylvania State System of Higher Education.
2016-2017 Undergraduate Catalog > Academic Programs and Courses > Communication Studies > CMST - Communication Studies Courses > 300 > CMST 355
This course will examine significant public relations and communication theories. Students will explore the work of key scholars in order to understand the current state of public relations theory. Public Relations Theory will also investigate the history of public relations as a field. The course is designed to help students look critically at the foundations, implications, and consequences of public relations theory.
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