CMST 356 Public Relations Cases and Strategies

This course exposes students to the best practices for public relations campaigns as recognized by the professionals in the field of public relations and the Public Relations Society of America (PRSA).  Using a strategic communications model, students will examine different public relations cases by applying criteria based on objectives, research and audience analysis, organizational values, and creative tactics.

Credits

3 credits

Prerequisite

CMST 136, CMST 255

Distribution

Advanced