HRTM 431 Hospitality & Tourism Strategic Market Planning
Building on the marketing principles and concepts learned in Hospitality & Tourism Marketing, this course develops the analytical and critical thinking skills necessary for effective strategic marketing.
Credits
3 credits
Prerequisite
HRTM211 AND HRTM232 AND MGMT241 AND MATH110 AND MGT211 AND HRTM311 AND HRTM321
Distribution
Advanced