RECR 371 Marketing for Commercial Recreation Enterprises

This course is designed to acquaint the student with the importance of marketing to the commerical recreation industry. Particular attention will be placed upon the implementation of the marketing concept as well as an in-depth look into the development and implemenation of a marketing plan. Consumer decision processes with their marketing implications will also be considered.

Credits

3 credits

Prerequisite

RECR 270

Distribution

Advanced

Notes

140-UG Level 4 Advanced