MGT 204 Principles of Marketing

Marketing is studied as the management process of identifying and satisfying individual and organizational product wants and needs. The traditional marketing problems of product planning, pricing, promotion and distribution are considered. Problems and cases are utilized to illustrate and reinforce basic concepts.

Credits

3 credits

Prerequisite

MGT 200

Notes

Academic Level: 120-UG Level 2 Found/Intermed

Modalities: In Person