Marketing B.S.

About the Program

The B.S. in Marketing is designed to prepare students for professional careers as:

  • Marketing managers
  • Advertising account executives
  • Retail managers
  • Marketing research analysts
  • Brand managers
  • Chief marketing officers
  • and Sales managers

The Marketing B.S. will provide students with the essential knowledge in areas of advertising, consumer behavior, sales management, marketing research, and strategy, with an emphasis on the application of ethical principles and an understanding of how the business environment (specifically the influence of political, social, legal, regulatory, environmental, competitive and technological concerns) affects the decisions managers need to make. Additionally, the program will emphasize spreadsheet and statistical software skills, decision making skills, analysis, evaluation, and effective data visualization.

Program Features

57 credits (required courses and cognate courses)

Co-requisite Directed General Education courses:

CMST 111GN: Introduction to Communication

3 credits

PSY 100GN: General Psychology

3 credits

ECON 111GN: Principles of Macroeconomics

3 credits

MATH 110GN: General Statistics

3 credits

ENGL 205Workplace Writing

3 credits

CPSC 103GN: Introduction to Information Technology

3 credits

Co-requisite Cognate courses:

ECON 112GN: Principles of Microeconomics

3 credits

MATH 130GN: Applied Algebraic Methods

3 credits

Total Credit Hours:6

Additional requirements:

  • 2.5 GPA in required courses
  • Please see the University requirements in the Undergraduate Catalog.

Required courses:

MGT 200Principles of Management

3 credits

MGT 201Decision Science I

3 credits

MGT 204Principles of Marketing

3 credits

MGT 211Financial Accounting Fundamentals

3 credits

MGT 212Managerial and Cost Accounting Fundamentals

3 credits

MGT 225Business Law I

3 credits

MGT 250Quantitative Business Analysis

3 credits

MGT 301Financial Management I

3 credits

MGT 352Human Resource Management

3 credits

MGT 355Business Ethics

3 credits

MGT 452Organizational Strategy

3 credits

Total Credit Hours:33

Choose six courses from the following:

MGT 325Logistics Management

3 credits

MGT 350Quantitative Business Analysis II

3 credits

MGT 354Retail Management

3 credits

MGT 370Consumer Behavior

3 credits

MGT 371Advertising Management

3 credits

MGT 375Innovation & New Product Development

3 credits

MGT 470Marketing Research

3 credits

MGT 471Marketing Management & Strategy

3 credits

MGT 472Sales Management

3 credits

Total Credit Hours:18

4 Year Curriculum Program Plan for Marketing

Subject to change by the University without notice.

Freshman Year

Fall

PSY 100GN: General Psychology

3 credits

CMST 111GN: Introduction to Communication

3 credits

 

MATH 090Intermediate Algebra

3 credits

OR

MATH 130GN: Applied Algebraic Methods

3 credits

 

ECON 111GN: Principles of Macroeconomics

3 credits

FYE 100University Studies

3 credits

Total Credit Hours:15

Spring

HPLW 105Health Promotion and Lifetime Wellness

3 credits

ECON 112GN: Principles of Microeconomics

3 credits

ENGL 103English Composition

3 credits

GenEd ____General Education Course

3 credits

CPSC 103GN: Introduction to Information Technology

3 credits

Total Credit Hours:15

Sophomore Year

Fall

MGT 211Financial Accounting Fundamentals

3 credits

MGT 225Business Law I

3 credits

MGT 201Decision Science I

3 credits

GenEd ____General Education Course

3 credits

GenEd ____General Education Course

3 credits

Total Credit Hours:15

Spring

MGT 212Managerial and Cost Accounting Fundamentals

3 credits

MGT 200Principles of Management

3 credits

MGT 250Quantitative Business Analysis

3 credits

GenEd ____General Education Course

3 credits

GenEd ____General Education Course

3 credits

Total Credit Hours:15

Junior Year

Fall

MGT 301Financial Management I

3 credits

MGT 204Principles of Marketing

3 credits

ENGL 205Workplace Writing

3 credits

GenEd ____General Education Course

3 credits

GenEd ____General Education Course

3 credits

Total Credit Hours:15

Spring

MGT 352Human Resource Management

3 credits

MGT 355Business Ethics

3 credits

 

MGT 354Retail Management

3 credits

OR

MGT 325Logistics Management

3 credits

 

MGT 370Consumer Behavior

3 credits

GenEd ____General Education Course

3 credits

Total Credit Hours:15

Senior Year

Fall

MGT 371Advertising Management

3 credits

OR

MGT 472Sales Management

3 credits

 

MGT 350Quantitative Business Analysis II

3 credits

OR

MGT 375Innovation & New Product Development

3 credits

 

XXXX ____Elective (300 Level)

3 credits

XXXX ____Elective (300 Level)

3 credits

XXXX ___Elective

3 credits

Total Credit Hours:15

Spring

MGT 470Marketing Research

3 credits

MGT 471Marketing Management & Strategy

3 credits

MGT 452Organizational Strategy

3 credits

XXXX ____Elective (300 Level)

3 credits

XXXX ____Elective (300 Level)

3 credits

Total Credit Hours:15

Total Credit Hours: 120

  • For more information, contact the department by calling 570-422-3251 or visit www.esu.edu/cbm.
  • For assistance or special accommodations, call 570-422-3954.