2016-2017 Undergraduate Catalog
East Stroudsburg Normal School opened it doors on September 4, 1893. Today, ESU is a comprehensive university in northeastern Pennsylvania offering 58 undergraduate and 22 graduate degrees and is one of the 14 institutions in the Pennsylvania State System of Higher Education.
2016-2017 Undergraduate Catalog > Academic Programs and Courses > Sport Management > SMGT - Sport Management Courses > 400 > SMGT 409
This course is designed to build on the basic understanding of mainstream marketing concepts and apply such concepts in the sport setting. Doing so entails both comparison and contrast of the mainstream marketing practices with sport marketing practices. Lectures and readings will examine the application of marketing principles to collegiate and professional sport, special events, international sport, broadcasting, and facility management. Sport marketing cases will require students to critically analyze business decisions.
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