2016-2017 Undergraduate Catalog
East Stroudsburg Normal School opened it doors on September 4, 1893. Today, ESU is a comprehensive university in northeastern Pennsylvania offering 58 undergraduate and 22 graduate degrees and is one of the 14 institutions in the Pennsylvania State System of Higher Education.
2016-2017 Undergraduate Catalog > Academic Programs and Courses > Recreation Services Management > RECR - Recreation Services Management Courses > 300 > RECR 371
This course is designed to acquaint the student with the importance of marketing to the commercial recreation industry. Particular attention will be placed upon the implementation of the marketing concept as well as an in-depth look into the development and implementation of a marketing plan. Consumer decision processes with their marketing implications will also be considered.
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