2016-2017 Undergraduate Catalog
East Stroudsburg Normal School opened it doors on September 4, 1893. Today, ESU is a comprehensive university in northeastern Pennsylvania offering 58 undergraduate and 22 graduate degrees and is one of the 14 institutions in the Pennsylvania State System of Higher Education.
2016-2017 Undergraduate Catalog > Academic Programs and Courses > Communication Studies > CMST - Communication Studies Courses > 300 > CMST 333
This course studies the ways beliefs are changed or instilled in an audience as a result of a message’s argumentative or persuasive qualities. The principal mode of message studied is that of the public speech, but other messages will be examined critically to determine how those messages function argumentatively and persuasively.
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