CMST 322 Persuasion in Public Communication

This course is designed to provide the students with the fundamental knowledge of how persuasion works and also to teach them how to create effective persuasive messages using the strategies derived from both rhetorical tradition and social-scientific research. This course also examines the ethics of persuasion in the realm of public communication from legal, commercial, and religious perspectives


3 credits


CMST 111 OR CMST 250 or CMST 253