2016-2017 Undergraduate Catalog
East Stroudsburg Normal School opened it doors on September 4, 1893. Today, ESU is a comprehensive university in northeastern Pennsylvania offering 58 undergraduate and 22 graduate degrees and is one of the 14 institutions in the Pennsylvania State System of Higher Education.
2016-2017 Undergraduate Catalog > Academic Programs and Courses > Business Management > MGT - Management Courses > 400 > MGT 471
This is a capstone course in Marketing that examines the role of the Marketing Manager. The development of an appropriate marketing strategy is given extensive consideration. The implementation of a marketing strategy and the general and specific management issues involved in the marketing function are covered. Exercises, problems, and cases will be used extensively in this integrative course where all the important aspects of marketing come together.
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