2016-2017 Undergraduate Catalog
East Stroudsburg Normal School opened it doors on September 4, 1893. Today, ESU is a comprehensive university in northeastern Pennsylvania offering 58 undergraduate and 22 graduate degrees and is one of the 14 institutions in the Pennsylvania State System of Higher Education.
2016-2017 Undergraduate Catalog > Academic Programs and Courses > Business Management > MGT - Management Courses > 300 > MGT 370
This course examines how individual and group behavior impact consumer choices in the marketplace. The individual processes of perception, learning, personality, attitudes, motivation, and decision-making are examined. The group influences of family, social class, culture, and subculture are also examined for their impact on consumer behavior.
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