2016-2017 Undergraduate Catalog
East Stroudsburg Normal School opened it doors on September 4, 1893. Today, ESU is a comprehensive university in northeastern Pennsylvania offering 58 undergraduate and 22 graduate degrees and is one of the 14 institutions in the Pennsylvania State System of Higher Education.
2016-2017 Undergraduate Catalog > Academic Programs and Courses > Business Management > MGT - Management Courses > 300 > MGT 354
The structure, strategy, and changing environment of retail management are presented in a comprehensive survey. The topics analyzed include retail institutions, site location, merchandise planning, customer communications, and retail pricing. Emphasis is placed on case studies. Not for General Education.
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