2016-2017 Undergraduate Catalog
East Stroudsburg Normal School opened it doors on September 4, 1893. Today, ESU is a comprehensive university in northeastern Pennsylvania offering 58 undergraduate and 22 graduate degrees and is one of the 14 institutions in the Pennsylvania State System of Higher Education.
2016-2017 Undergraduate Catalog > Academic Programs and Courses > Business Management > MGT - Management Courses > 200 > MGT 204
Marketing is studied as the management process of identifying and satisfying individual and organizational product wants and needs. The traditional marketing problems of product planning, pricing, promotion and distribution are considered. Problems and cases are utilized to illustrate and reinforce basic concepts.
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